What “Functional” Actually Means
Most contractor websites do nothing.
A Functional Website is built to:
Be found on Google
Turn visitors into calls and messages
Work properly on phones
Connect directly into your follow-ups and reviews
No fluff. No bloated features. Just a website that does its job.
What’s Included
10–20 professionally structured pages
Clear service pages for what you actually sell
Location-friendly structure for local search
Each page is written and laid out with calls and enquiries in mind.
Most of your customers are on their phone.
Your site is:
Fast-loading
Easy to tap and read
Designed for thumbs
If it doesn’t work on mobile, it doesn’t work — period.
Your website doesn’t just “sit there”.
It’s connected to:
Click-to-call buttons
Contact forms
Messaging and follow-up systems
When someone reaches out, the system knows what to do next.
Your website is set up properly from launch with:
Clean page structure
Correct headings and metadata
Indexable pages Google can actually read
This gives you a solid foundation.
Your website is the front door — not a standalone tool.
It connects directly into:
Missed call text-back
Review requests
Follow-ups
Your all-in-one inbox
Everything works together.
This is not:
A custom design agency project
A vanity website for awards
A one-off brochure site
A “set it and forget it” magic solution
It’s a working asset inside a bigger system.
Part of the Forest Stump System
The Functional Website is just one component of the system.
It works alongside:
Missed Call Text Back
All-In-One Inbox
Google Review Funnel
Automated Follow-Ups
Local SEO Foundations
Each piece does one job — and does it well.